Productive Articulations

Projects
Human Ecologies, Domestic Space Odysseys, Programmatic Agility, Inclusive Cities
Adaptive reuse of an industrial site for a productive mixed programme
  • LocationGuebwiller, France
  • Date2022 - 2024
  • ClientLSRE, Sogeprom / The City of Guebwiller
  • StatusWinner of Europan 14, urban study
  • Area3,5 ha
  • Construction cost60 M€
  • TeamNew South (lead architect), Wagon Landscaping (landscape design), Albert & Co (engineering), Mobius (reuse consultant)
  • New South project teamMélissa Dyminat, Étienne Chobaux

This large scale renovation of an industrial site in a small city in Alsace is articulated around three primary intentions: the establishment of public facilities that link the site to the town centre, the reintroduction of economic activity as the key characteristic of the site, while allowing space for other activities, and the introduction of housing as a flexible urban form, able to act as a transition with the context.

The production pole, making use of and extending the existing structures
Development of housing typologies based on reuse of structural elements from the existing industrial sheds

The production pole is intended to become an Alsacien centre of excellence for textiles carrying the label The production pole is intended to become an Alsacien centre of excellence for textiles carrying the label “Made in France”, gathering together a number of local businesses and startups with a focus on textile innovation.

A surgical approach to intervening in built heritage, balancing preservation and reconfiguration for future use
A focus on linked up soft mobility and public transport modes, while reintroducing a diversity of green spaces

The facades and roof lines are sculpted in order to reduce the built density of the site, while reusing the brick, stone and structure of the existing buildings in order to transform the industrial identity of the site towards a coherent addition to the town’s centre.

Axonometric representation of project phasing - Phase 1
Axonometric representation of project phasing - Phase 2
Axonometric representation of project phasing - Phase 3
Axonometric representation of project phasing - Phase 4